Simply upload your logo to create a beautiful template to automatically
watermark all your marketing videos and photos online.
Then, drag and drop your videos to consistently brand all your videos and gain more brand awareness.
Go to the editor to watermark a video and create a brand template to use on your videos. Simply upload the video and logo, and use the visual editor to adjust your template.
Go to the bulk tool and select your watermark template to consistently brand a batch of videos. Configure the final video size and output filename to name your branded versions.
From the bulk tool, upload a batch of videos to automaticlly create all your branded versions online. Get all your watermarked variants in a single step with no effort.
Video content has become one of the most important ingredients of ecommerce marketing. If we look at the major fashion ecommerces, videos match or even outweight pictures, whether we measure in plain transfered MB or any other campaign impact indicator.
When running an online store, reach, engagement, or conversion are key metrics. A sustainable strategy to keep them at adequate levels is usually synonym of a sustainable and succeeding business. In this regard, video content is a clear booster. It yields 88% more time spent by users on a website or over nine times higher message retention compared to text. It's for a reason that videos are sized 4 times larger in Instagram explore grid.
It's no secret the role that social networks play in driving reach and engagement. So, one of the main reasons for producing and delivering branded media is to nurture our social media strategy. Moreover, we should do our best to be consistent across the channels we operate in.
Achieving these goals with videos efficiently may reveal tricky. Videos are well more expensive slow to acquire and produce when compared to pictures. Simplifying and automating the most common tweaks is very recommendable. Let's see a good way to do it.
Almost invariably, branding includes adapting the aspect ratio to the channel requirements, overlaying some elements over the video, be a logo, a message, subtitles or any graphic design, and sometimes applying a filter.
All these operations are covered by Abraia, and it is very simple to start using it online, without significant effort. It is as easy as uploading a video, trimming, choosing the aspect ratio among a complete set of presets (we may also set it manually), and overlaying any element needed.
In the following example, we upload a 16s long video at 4k resolution.
We may trim the part we'd like to keep by sliding the yellow limits in the timeline,
We may add text boxes and logos or any other graphic design -in any image format- to overlay it on the video.
Once done, we just download the video with all the editing, ready for publishing.
To automate a number of reapeating steps like overlaying a 'New Collection' message or placing the brand logo, we can create an online template.
To use this feature we need to log in and go to the editor through Abraia's console. Signing up to an account in the Abraia's console has several benefits, like the ability to save your work and process videos by batches.
We apply all the repeating tweaks to a single video, setting the aspect ratio and overlaying the desired elements. We only have to do it for one video in the editor, and then we save it as a template.
Afterwards, we can apply the template to as many videos as we want. We may even automate the generation of several variants at once. We only need to create one template for each channel. Let's say one for Instagram other for Twitter and one more for Facebook.
Once we have the templates, we just have to go to the batch processor tab. There, we add as may variants as we need and we choose the template that we want to apply.
Then, we just have to upload the videos to the batch processor. After some time -which depends on the number of uploaded videos and variants configured- we'll be able to download a zip file with all the variants created.
In case we need to use them elsewhere, all the variants created are available in our batch folder in the file management tab of the console. The process may even be configured to work with a watcher that processes everything landing a hot folder in a server or a local machine, using Abraia's Gulp plugin.
Running a web video production workflow for online retail may reveal tricky. Videos in ecommerce adopt many forms -product video, stories video, background video, social media video teaser- that pursue different goals. However, there are still some overall guidelines to streamline a video production pipeline, with a big potential impact on the success of a video marketing strategy.
Automate repetitive operations. If you are reusing your product and marketing videos in different places, you are likely repeating a bunch of operations that are better done automatically. Transcoding, resizing, or repetitive branding for a video marketing campaign should all be automated. Possibly, the most straightforward alternatives are either using online batch video processing or watching a hot folder for video transformation and optimization with a Gulp plugin for video optimization.
Keep your workflows light. Handling 5GB pro-res files for a 20s video is inefficient and pointless in the context of web and ecommerce, even if we publish 4k videos. In 99.99% of cases, we can use master files coded in mp4 format at 30fps and 15000-20000 kbps, without fear of noticeable quality loss. We will move faster with our videos. Other common flaw we should avoid is the use of color spaces other than sRGB. Remind that this is the default standard in web and is the only safe option. Perform your editing and color grading in a sRGB display (preferably calibrated).
Keep simple video editing simple. To deal with simple operations, use an online video editor that brings the essentials -trimming, resizing, watermarking, sound removal- with no distracting options and fuss. While professional suites like AfterEffects, DaVinci, Premiere, or Photoshop are great tools for creating high quality graphics to overlay, for color grading or for creating transitions and visual effects in movies, they are not good for automating simple operations that are so frequent in web and ecommerce workflows.
Repurpose video content. In the likely case we have produced a high quality 2 min video for our stories pages, we should reuse it. Just by trimming and extracting 5s to 15s clips and removing the soundtrack, we can create with almost no effort dozens of product videos, background videos, and video teasers for our marketing pages and our social media.
Share social media video teasers of your campaigns. This is more of a reminder but also something that deserves a point on its own. There is no reason for keeping our visual content hidden. Teaser videos that show our products and shape our brand aesthetics are great ingredients for our social media strategy. They complement images and benefit from significant advantages. Just think of the 4x size assigned to videos in the Instagram explore grid.
Multi channel retailing asks for multi channel videos. We should also use our videos in marketplaces -like Tmall- where we sell ou products. In most cases, producing videos that meet the requirements of a marketplace consists of resizing and cropping and readjusting the branding. This is something we can easily automate.
Keep video branding consistent. If we want to build a brand, we should be consistent. A well defined set of consistent logos and campaign messages -colors, shapes, fonts- is essential. It is also a good practice to specify technically the types of content that we use. The aspect ratio or the target duration are examples of technical measures of a video with a strong impact on aesthetics. Again, automating and constraining the final stages of video production workflows will reinforce our branding consistency. We should bear in mind that unnecesary manual operations are prone to unpleasant surprises.
A clean production workflow will prevent frequent problems that appear downstream -in the video delivery and video consumption stages- and usually damage the user experience and the image of our brand.