Bulk image and video editing for web

Fast and efficient bulk image and video editing for ecommerce and marketing

Publishing images and videos on the web and social media usually consists of common transformations like resizing, trimming, watermarking, sound removal, or branding -overlaying logos, texts or any graphic content-. It commonly requires four steps:

1. First, setting the aspect ratio, resizing the video with a new master resolution.
2. Second, trimming the footage to choose the excerpt we want to feature in a prominent placement.
3. Third, editing the video specifically for these pages, overlaying some graphics -logo, text-.
4. And usually removing audio and adding subtitles, since they are intended for autoplay and muted reproduction.

These simple tasks may reveal tricky with common tools and solutions. Especially in ecommerce and marketing, where videos must be frequently repurposed to be published in different parts of the online store, used in marketplaces, or shared in social networks. This results in the following recomendations:

• Keep video editing simple. While professional suites like AfterEffects, DaVinci, Premiere, or Photoshop are great tools for creating high quality graphics to overlay, for color grading or for creating transitions and visual effects in movies, they are not good for automating simple operations that are so frequent in web and ecommerce workflows. To deal with simple operations, use Abraia to automate essential video editing operations -trimming, resizing, watermarking, sound removal- with no distracting options and fuss.
• Automate video operations. If you are reusing your product and marketing videos in different places, you are likely repeating a bunch of operations that are better done automatically. Automate batch video processing -transcoding, resizing, or repetitive branding- for a video marketing campaigns, and common video publishing transformations and optimizations. Again, automating and constraining the final stages of video production workflows will reinforce our branding consistency. We should bear in mind that unnecessary manual operations are prone to unpleasant surprises.
• Repurpose video content consistently. In the likely case we have produced a high quality 2 min video for our stories pages, we should reuse it. Just by trimming and extracting 5s to 15s clips and removing the soundtrack, we can create with almost no effort dozens of product videos, background videos, and video teasers for our marketing pages and our social media.
• Keep video branding consistent. If we want to build a brand, we should be consistent. A well defined set of consistent logos and campaign messages -colors, shapes, fonts- is essential. It is also a good practice to specify technically the types of content that we use. The aspect ratio or the target duration are examples of technical measures of a video with a b impact on aesthetics.
• Automate multi channel videos creation. Each social network has one or more types of videos, intended for different types of use. Each of them features a fixed aspect ratio -and usually resolution- and a recommended duration. For instance, Instagram stories videos are limited to 15s long and should have full HD resolution in vertical orientation -that is 1080x1920 px-. In this context, repurposing our videos to meet the requirements -on aspect ratio, duration or content- of the platform consists of resizing and cropping and readjusting the branding consistently.

A clean production workflow will prevent frequent problems that appear downstream -in the video delivery and video consumption stages- and usually damage the user experience and the image of our brand.