Resize and compress multiples multiple photos and videos at once, for web, social media
channels (e.g. Instagram, Facebook, etc) and marketplaces (e.g. Tmall, Zalando, Lamoda, etc). Create
several image and video variants from a unique master asset, and optimize bandwidth and quality for every
Configure your channels and transformations and get thousands of image and video
variants ready to publish and promote your products in a single one step.
Edit a single image or video to get a batch of processed resources. Creating action
templates you can consistently edit your media files for the relevant ecommerce and marketing channels.
Edit one example, set it as a template, and process all your images and videos for the web and social
Speed up your media editing operations to bulk resize, crop, pad, watermark... and
optimize your images and videos online, from our graphical editor.
Crop and convert multiple images and videos at once. Take advantage from smart cropping
and visual editing to straightforward batch cropping tasks. Create several image and video cropped variants
from a unique master asset to feed your web, marketplaces, and marketing channels (e.g. Instagram, Facebook,
Create a visual template and get thousands of consistent images and videos ready to publish
and promote your products on web and social media.
* 1000 credits = 1000 image or video processing seconds or
1GB of monthly managed storage or 1GB of monthly viewing bandwidth
Fast and efficient bulk image and video editing for ecommerce and marketing
Publishing images and videos on the web and social media usually consists of common
transformations like resizing, trimming, watermarking, sound removal, or branding -overlaying logos, texts
or any graphic content-. It commonly requires four steps:
First, setting the aspect ratio, resizing the video with a new master resolution.
Second, trimming the footage to choose the excerpt we want to feature in a prominent placement.
Third, editing the video specifically for these pages, overlaying some graphics -logo, text-.
And usually removing audio and adding subtitles, since they are intended for autoplay and muted
These simple tasks may reveal tricky with common tools and solutions. Especially in
ecommerce and marketing, where videos must be frequently repurposed to be published in different parts of the
online store, used in marketplaces, or shared in social networks. This results in the following
Keep video editing simple. While professional suites like AfterEffects, DaVinci, Premiere, or
Photoshop are great tools for creating high quality graphics to overlay, for color grading or for creating
transitions and visual effects in movies, they are not good for automating simple operations that are so
frequent in web and ecommerce workflows. To deal with simple operations, use Abraia to automate essential
video editing operations -trimming, resizing, watermarking, sound removal- with no distracting options and
Automate video operations. If you are reusing your product and marketing videos in different
places, you are likely repeating a bunch of operations that are better done automatically. Automate batch
video processing -transcoding, resizing, or repetitive branding- for a video marketing campaigns, and common
video publishing transformations and optimizations. Again, automating and constraining the final stages of
video production workflows will reinforce our branding consistency. We should bear in mind that unnecessary
manual operations are prone to unpleasant surprises.
Repurpose video content consistently. In the likely case we have produced a high quality 2 min
video for our stories pages, we should reuse it. Just by trimming and extracting 5s to 15s clips and
removing the soundtrack, we can create with almost no effort dozens of product videos, background videos,
and video teasers for our marketing pages and our social media.
Keep video branding consistent. If we want to build a brand, we should be consistent. A well
defined set of consistent logos and campaign messages -colors, shapes, fonts- is essential. It is also a
good practice to specify technically the types of content that we use. The aspect ratio or the target
duration are examples of technical measures of a video with a b impact on aesthetics.
Automate multi channel videos creation. Each social network has one or more types of videos, intended
for different types of use. Each of them features a fixed aspect ratio -and usually resolution- and a
recommended duration. For instance, Instagram stories videos are limited to 15s long and should have full HD
resolution in vertical orientation -that is 1080x1920 px-. In this context, repurposing our videos to meet the
requirements -on aspect ratio, duration or content- of the platform consists of resizing and cropping and
readjusting the branding consistently.
A clean production workflow will prevent frequent problems that appear downstream -in the
video delivery and video consumption stages- and usually damage the user experience and the image of our
At Abraia we are experts in imaging, artificial intelligence, and visual
perception. We advise fashion ecommerce leaders on their image and video optimization workflows,
automating the complexity of generating perfectly fitted image and video versions for multiple
devices and layouts based on advanced perceptual analysis, and best practices from fast fashion
If you need special support on how to best handle and optimize your images
and videos, we offer consultancy services that cover all the media processing chain. We can
advice on the best settings and tools from studio to web delivery. Just drop a line describing
your business and we will come back to you.