Simplify your image and video optimization workflows
Maximize the use of your media assets and keep your brand consistent
across multiple channels. Use one single master to feed multiple channels (e.g. Instagram,
Facebook, etc) and marketplaces (e.g. Tmall, Zalando, Lamoda, etc).
Configure your channels and transformations and get thousands of image and
video variants ready to publish and promote your products.
Deliver perfectly optimized marketing and product videos
Take advantage of our per-title video encoding technology
to embed responsive optimized videos in your ecommerce website. Optimize videos
with MP4, WebM, and HLS, and get a mobile first experience with no effort.
Take advantage of HLS and our per-title encoding technology to
serve videos optimized for any device and connection.
* 1000 credits = 1000 image or video processing seconds or
1GB of monthly managed storage or 1GB of monthly viewing bandwidth
Abraia pricing covers your end-to-end image and video related costs
- image and video management, processing, transformation, effects and manipulation features, all managed
storage and IO costs and all viewing bandwidth usage & requests costs while delivering assets through a CDN.
You will enjoy all the same features with no monthly subscriptions: automatic optimization, bulk image and
video transformations, video transcoding and adaptive streaming (HLS), a powerfull online console, and RESTful
APIs and SDKs.
Optimize and publish your marketing and product videos
Simply publish your ecommerce marketing and product videos with
the best quality. Configure your domain and analytics, personalize the video player, and take control
of any aspect of your media experience.
Product and marketing videos at their best
Deliver the best quality of experience to each
device and connection with HLS adaptive bitrate and per-title encoding
technology tailored to fashion videos.
Publish your videos for an optimized responsive and mobile
first experience with no effort.
Fast and efficient web video production for ecommerce
Repurposing and publishing videos on the web usually consists of common video transformations
like resizing, trimming, watermarking, sound removal, or branding -overlaying logos, texts or any graphic content-.
It commonly requires four steps:
First, setting the aspect ratio, resizing the video with a new master resolution.
Second, trimming the footage to choose the excerpt we want to feature in a prominent placement like the home
or category overview pages.
Third, editing the video specifically for these pages, which means overlaying graphics -logo, text- or even images.
And usually, also removing the soundtrack since they are intented for autoplay which requires muted reproduction
These simple tasks may reveal tricky with common tools and solutions. Especilly in ecommerce
and marketing, where videos must be frequently repurposed to be published in different parts of the online store,
used in marketplaces, or shared in social networks. This results in the following recomendations:
Keep video editing simple. While professional suites like AfterEffects, DaVinci, Premiere, or Photoshop
are great tools for creating high quality graphics to overlay, for color grading or for creating transitions and
visual effects in movies, they are not good for automating simple operations that are so frequent in web and
ecommerce workflows. To deal with simple operations, use Abraia to automate essential video editing operations
-trimming, resizing, watermarking, sound removal- with no distracting options and fuss.
Automate video operations. If you are reusing your product and marketing videos in different places, you
are likely repeating a bunch of operations that are better done automatically. Automate batch video processing
-transcoding, resizing, or repetitive branding- for a video marketing campaigns, and common video publishing
transformations and optimizations. Again, automating and constraining the final stages of video production workflows
will reinforce our branding consistency. We should bear in mind that unnecesary manual operations are prone to
Repurpose video content consistently. In the likely case we have produced a high quality 2 min video for
our stories pages, we should reuse it. Just by trimming and extracting 5s to 15s clips and removing the soundtrack,
we can create with almost no effort dozens of product videos, background videos, and video teasers for our marketing
pages and our social media.
Keep video branding consistent. If we want to build a brand, we should be consistent. A well defined set of
consistent logos and campaign messages -colors, shapes, fonts- is essential. It is also a good practice to specify
technically the types of content that we use. The aspect ratio or the target duration are examples of technical
measures of a video with a b impact on aesthetics.
Automate multi channel videos creation. When we sell in marketplaces like Amazon, Tmall or Instagram shopping,
we will need to repurpose our videos to meet the requirements -on aspect ratio, duration or content- of the platform.
In most cases, producing videos that meet the requirements of a marketplace consists of resizing and cropping and
readjusting the branding. This is something we can easily automate using Abraia.
Build background videos from campaign videos. They are commonplace in fashion ecommerce sites and usually
consist of short -about 5s to 15s- muted clips with the styling and branding of the campaign, consumed with autoplay.
This makes background videos a clear repurposing use case. They're frequently excerpts of the main editorial video
footage. Moreover, background videos usually cover the full page width. For a responsive design, we'll need to use
two aspect ratios, one for horizontal screens (desktop, tablet) and other for vertical screens (smartphones). So,
whatever the original footage is, we'll do some kind of editing to extract variants that alters the content.
Create social media teaser videos. Each social network has one or more types of videos, intended for different
types of use. Each of them features a fixed aspect ratio -and usually resolution- and a recommended duration. For
instance, Instagram stories videos are limited to 15s long and should have full HD resolution in vertical orientation
-that is 1080x1920 px-. When we have video content, which is expensive and lengthy to produce, we should take the most
of it and sharing short teaser videos through social media. But, this requires a steady flow of ephemerous content that
builds the desired brand image. In this context, efficiency, consistency, and effectiveness are essential.
A clean production workflow will prevent frequent problems that appear downstream -in the video
delivery and video consumption stages- and usually damage the user experience and the image of our brand.
At Abraia we are experts in imaging, artificial intelligence, and visual
perception. We advise fashion ecommerce leaders on their image and video optimization workflows,
automating the complexity of generating perfectly fitted image and video versions for multiple
devices and layouts based on advanced perceptual analysis, and best practices from fast fashion
If you need special support on how to best handle and optimize your images
and videos, we offer consultancy services that cover all the media processing chain. We can
advice on the best settings and tools from studio to web delivery. Just drop a line describing
your business and we will come back to you.