As video content in the web is becoming ubiquitous, the use of handy tools for a quick editing of short
clips is becoming a frequent need for many of us. If we look at the main fashion ecommerce sites, we'll find
revealing examples of how customised video content has entered the mainstream.
Since professional videos are expensive to produce, a wise practice is recycling and repurposing, by
adapting media content to different channels -social and ecommerce platforms- and situations.
For instance, we are going to take this
vertical video, ready to post in Instagram Stories, and transform this video for being ready for other
uses.
Video resized and cropped for Twitter
Video resized and cropped for Youtube
Usually, a key part of repurposing consists of tuning the aspect ratio of the video. A simple resize
-combined with either cropping or padding- is usually enough to use the same content in our home page and in
social networks. Resizing and cropping the video we can get a video version ready to be shared in Youtube or
Twitter.
Or rather we may add a color background making some padding and add a message that relates to our campaign.
Video resized and padded for Twitter
Video resized and padded for Youtube
Fortunately, for most scenarios of video repurposing we don't need advanced skills or access to expensive
software packages. A handful of video transformations -like resizing, padding, cropping or even adding text-
are possible with high quality in a couple of clicks.
Here, we'll see how to resize a short video online using Abraia. It just require a moderm browser like
Firefox, Chrome, or Safari, and it works even on your iPhone and Android device.
1. Upload the video to the editor tool
We upload our video to the resizer tool, which will show it as the padded square version for Instagram
(without cut off our content).
2. Resize the video for your social media
We change the preset to Youtube or to any specific size of our choice, and we select between crop and pad
mode.
3. Change the color and add some text
We change the color background (color of the pads) and add some text message on our new video post.
4. Create and download the video
Finally, we press the downlod button and wait while the video is created.
You can also automate these tasks taking advantage of the bulk tool, even adding a logo to a batch of
videos at once.
7 inspirational video quotes to share every day of the week
Social media is more visual than ever. But create stunning visual content is hard.
One way to create beautiful visual content is repurposing stock photos and videos.
Using templates and adding some text on images and videos is a quick way to create
visual content. In this case, we have created 7 videos to post on Instagram, one for
every day of the week.
Just click on one of the templates and start editing the video quotes, or replace the
video background to personalize the design. Enjoy creating stunning videos to share
on your social media with Abraia.
