About us

At Abraia Software SL, we aim to improve media experience on any device, from web to mobile, providing effective tools for image and video optimization.

We support ecommerce companies with their image and video pipelines (processing, transcoding, and delivery). We develop and deploy in the cloud highly efficient pipelines based on state-of-the-art image and video processing technology.

Built on Amazon AWS and Microsfot Azure, our solutions automate complex branding and multichannel workflows, and optimize images and videos exploiting unique content-aware algorithms that preserve visual quality.

We provide custom solutions and services for our customers and we offer a SaaS (Software as a Service) solution to manage, transform and deliver media assets focus on fashion ecommerce.

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At Abraia Software SL we are experts on image processing and machine learning.



Jorge Rodríguez Araújo

Electronic and software engineer expert in computer vision systems and machine learning applications.



Dr. Antón García Díaz

Computer vision scientist, with over 10 years of experience in the development and application of models of visual attention.


Building engaging websites and apps is a primary goal for developers and marketers. It means to make content relevant and engaging, and websites fast, responsive and usable. Fonts, Javascript, CSS, and HTML are significant factors slowing down a website, but images and videos contribute the most to web pages weight. About 75% of a website average weight is due to images and video. Which means that optimizing images and videos results in a dramatic speed up to any website.

woman taking picture original Original image of a woman taking a picture
woman taking picture cropped Automatic cropped image of a woman taking a picture

Several cloud services has emerged offering APIs to manipulate and optimize images on-the-fly. Cloudinary, Imgix, or Sirv all claim being capable to dramatically improve user experience by optimizing images and reducing loading time and bandwidth usage. However, a common drawback of these image management tools is still the dependency on lots of manually configured parameters that may be tricky to use with different types of images and displaying devices. Considerable reducing the file size without damaging visual quality demands an expertise knowledge that is not always provided.

typical ecommerce image workflows

Abraia is a SaaS for web image and video optimization focus on providing the best tools and services to optimize ecommerce multi-channel and multi-device media experiences. We provide several tools for automating image and video optimization workflows, dealing with the tedious tasks of reducing the file size without hurting the visual quality. You can easily resize and brand your images and videos for all your digital channels: web, apps, mail, markeplaces, and social media (e.g. Instagram, Facebook, Tmall, etc). We use machine learning and advanced perceptual analysis to provide the best results, saving load time and bandwidth and improving the user experience to maximize your conversions.

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Abraia is involved in the MULTIPLE project, founded by the European Union in the Horizon 2020 program, from December 2019 to November 2022.

Abraia Software SL has been recognized as technological-based initiative by the Galician government.

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